Mayor Small Announced Relocation of Atlantic City’s Former Chelsea Beach Bar

Mayor Marty Small, Sr. announced that the long-running beach bar once known as Chelsea Beach Bar—most recently operating as Cocorico Beach Bar and Goldfish Beach Bar—will relocate to a new home before the 2026 summer season.

The Move

The bar will move to the beach between Bellevue and Georgia Avenues, just steps from Jim Whelan Boardwalk Hall.
The decision, made jointly by the City of Atlantic City and the bar’s owners and approved by the New Jersey Department of Community Affairs (DCA), reflects a thoughtful approach to growth:

• Better fit for the neighborhood: The new site is set apart from similar venues and away from residential properties.
• Continued energy on the beach: Visitors and locals will still enjoy the vibrant atmosphere that the beach bar has brought to the shoreline for years.

Mayor Small emphasized the balance behind the move:

“This is the best move for all parties. The beach bar will continue to add to Atlantic City’s entertainment scene, while nearby residents can enjoy more peace in front of their homes.”

Next Steps

The relocation has the support of the DCA, the City’s Business Administrator and Solicitor’s Office, and the New Jersey Department of Environmental Protection (NJDEP). The plan will now head to the Casino Reinvestment Development Authority (CRDA) for final land-use approval.

What It Means for Atlantic City

This move highlights Atlantic City’s commitment to smart shoreline development—one that supports local business while safeguarding neighborhood quality of life.

‍
It’s another example of how the city is shaping a dynamic, welcoming beachfront for residents and visitors alike.

‍

‍

‍

‍

Photo Credit: Edward Lea / City of Atlantic City