Atlantic City’s Planning & Development Seminar Strengthened Entrepreneurs’ Media Skills

The City of Atlantic City held another impactful session of its Planning & Development Seminar Series, providing local entrepreneurs with the opportunity to enhance their media skills through an engaging workshop led by Atlantic City Focus. The session focused on the essential role that communication plays in building credibility, establishing brand presence, and connecting with audiences.

During the workshop, participants learned how strong media skills helped businesses present themselves with professionalism and confidence. Facilitators emphasized how effective communication could improve public perception, strengthen customer relationships, and contribute to long-term business success.

The session also highlighted why media visibility had become increasingly important for entrepreneurs. Attendees explored how appearing in various media channels could significantly boost business visibility, making it easier for customers to discover, trust, and support their brands.

A central theme of the workshop was the importance of being an effective storyteller. Entrepreneurs received guidance on crafting compelling narratives that clearly conveyed their mission, values, and unique offerings. The session demonstrated how strong storytelling could elevate marketing efforts and help brands stand out in a competitive landscape.

Through a combination of expert instruction, practical exercises, and open discussion, the workshop provided attendees with tools they could immediately apply to strengthen their communication strategies. Participants shared positive feedback, noting the session’s relevance and the value of its actionable insights.

This seminar reflected the ongoing commitment of Atlantic City’s Economic Development team to support the growth of small businesses across the city. By offering regular workshops focused on critical skills and strategic development, the team continued to equip entrepreneurs with the knowledge and resources needed to thrive.

As the session concluded, the city encouraged local business owners to take part in the upcoming seminars, including the next scheduled workshop on Tuesday, December 2nd. The Planning & Development Seminar Series remained an important resource for entrepreneurs dedicated to improving their craft and expanding their impact within the community.