The City of Atlantic City continues to demonstrate its strongcommitment to small business growth through a series of engaging “Building Bridges”workshops hosted by the city’s Department of Planning & Development.Through this ongoing seminar series, the city’s Economic Development team isproviding local entrepreneurs with the practical tools, knowledge, andconnections they need to succeed.
One recent seminar focused on strengthening media and storytellingskills for small business owners, with an insightful session led by Atlantic City Focus. Participants learned how strong media skills help buildcredibility, why increased media visibility directly boosts businessvisibility, and how effective storytelling plays a critical role in growing andsustaining a brand. The interactive workshop empowered entrepreneurs toconfidently share their stories and better communicate the value of theirbusinesses to the public.

Another recent seminar offered attendees a deeper dive into collaborative marketing opportunities across Atlantic City. Led by Joe Molineaux, the session highlighted the importance of identifying marketingcollaborators within Atlantic City and crafting compelling value propositionsfor successful partnerships. Entrepreneurs participated in group pitchexercises, working together to develop and present innovative marketing ideasin a supportive environment.

Both workshops reflect the City of Atlantic City’s ongoinginvestment in accessible training designed to meet entrepreneurs where theyare. By offering free seminars led by industry professionals, Atlantic City’sEconomic Development team continues to foster long-term success for smallbusinesses throughout the community.
The Department of Planning & Development plans to continue hosting workshops like these regularly, ensuring business owners have opportunities tolearn and grow. And these workshops take place at small businesses in Atlantic City, helping to support the local economy. Beat the Daily Grind Café and Yung’ster Joos were the gracious hosts for the above seminars.

