Atlantic City Launches 'Keep It Local' Campaign and Free Citywide Parking to Celebrate Small Business Month on the 17th

The City of Atlantic City officially recognized May as Small Business Month, launching impactful initiatives designed to support local entrepreneurs and boost the city's economic vitality. Mayor Marty Small Sr. issued a proclamation declaring the celebration, reaffirming the city's commitment to its small business community.

At the center of the month-long campaign was the launch of the ‘Keep it Local’ initiative, a citywide effort encouraging residents and visitors to Shop, Eat, Explore in Atlantic City. Spearheaded by the Department of Planning & Development, the campaign aimed to drive foot traffic to local establishments and raise awareness of the diverse businesses that make up the city’s commercial landscape.

Businesses across Atlantic City were provided with eye-catching signage in six vibrant colors—each representing one of the city’s six wards. These signs were placed in storefront windows to show support for the ‘Keep it Local’ message. Participating businesses were also featured on the city’s promotional website, www.greatdayatlanticcity.com, providing added visibility to both residents and tourists.

To further incentivize public engagement, the city declared FREE CITYWIDE STREET PARKING on Saturday, May 17, 2025. Parking meters and kiosks across the city, with the exception of beach block areas, were not enforced, making it easier for people to visit and shop locally. The initiative was a strategic move to remove barriers to access and encourage greater patronage of Atlantic City’s small businesses.

The city’s efforts extended beyond marketing and convenience. The Small Business Academy, a free educational program offered by the city, concluded its latest cohort this month. Residents participated in business pitch sessions and received training on how to start and grow their own businesses—equipping them with essential tools for success.

Additional free programs such as “How to Do Business with Atlantic City” were also made available to residents, offering guidance on navigating city processes and unlocking opportunities for growth and collaboration.

Another important focus was the revitalization of Atlantic Avenue, where the city continued developing a comprehensive incentive package to attract diverse retail businesses, particularly those not currently represented in the community. These efforts aimed to enhance the avenue’s vibrancy and make it a hub for both residents and visitors.

In collaboration with Community Development Corporations (CDC’s) and the Atlantic City Metropolitan Business and Citizens Association (MBCA), the city worked to amplify the impact of the ‘Keep it Local’ campaign. These organizations provided grants, mentorship, and resources to support aspiring entrepreneurs.

Throughout Small Business Month, Atlantic City underscored its commitment to empowering local businesses through access, visibility, education, and strategic investment. By aligning public initiatives with private-sector goals, the city created a model for community-driven economic development.